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	<title>Archer&#039;s Mark &#187; Advertising</title>
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	<description>Independent film production</description>
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		<title>Anchorfan &#8211; Fan Story Promo</title>
		<link>http://www.archersmark.co.uk/advertising/anchorfan-fan-promo/</link>
		<comments>http://www.archersmark.co.uk/advertising/anchorfan-fan-promo/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 12:34:21 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2969</guid>
		<description><![CDATA[Legend in his own lifetime, John Anthony Portsmouth Football Club Westwood (yes, that's his real name) stars in this Pompey inspired promo for the Sports content website Anchorfan. And if you think John's Jekyll and Hyde lifestyle is somewhat eccentric, you should see his house, complete with Portsmouth bar and beer garden. Surely, every football [...]]]></description>
			<content:encoded><![CDATA[<p>Legend in his own lifetime, John Anthony Portsmouth Football Club Westwood (yes, that's his real name) stars in this Pompey inspired promo for the Sports content website Anchorfan. And if you think John's Jekyll and Hyde lifestyle is somewhat eccentric, you should see his house, complete with Portsmouth bar and beer garden. Surely, every football fan's dream.</p>
]]></content:encoded>
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		<title>Nike Academy &#8211; Milan</title>
		<link>http://www.archersmark.co.uk/advertising/nike-academy-milan/</link>
		<comments>http://www.archersmark.co.uk/advertising/nike-academy-milan/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 14:59:48 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2934</guid>
		<description><![CDATA[With a string of impressive victories under their belt, it was time for the Nike Academy to venture abroad and test their mettle against European giants Inter Milan. Faced with a formidable display of defensive steel, it was up to in-form strikers Tobi and Mustapha to break down one of the most stubborn defences in [...]]]></description>
			<content:encoded><![CDATA[<p>With a string of impressive victories under their belt, it was time for the Nike Academy to venture abroad and test their mettle against European giants Inter Milan. Faced with a formidable display of defensive steel, it was up to in-form strikers Tobi and Mustapha to break down one of the most stubborn defences in World football.</p>
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		<title>EA Sports &#8211; FIFA 12 Scarf Trailer</title>
		<link>http://www.archersmark.co.uk/advertising/ea-sports-fifa-12-scarf-trailer/</link>
		<comments>http://www.archersmark.co.uk/advertising/ea-sports-fifa-12-scarf-trailer/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 15:29:53 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2897</guid>
		<description><![CDATA[Football fans usually get a bad rap for spending their days in front of TV playing the latest FIFA game. But sometimes - as Brazilian ace Kaka shows - all that fingerwork is more productive than it seems...]]></description>
			<content:encoded><![CDATA[<p>Football fans usually get a bad rap for spending their days in front of TV playing the latest FIFA game. But sometimes - as Brazilian ace Kaka shows - all that fingerwork is more productive than it seems...</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>BFI &#8211; 55th London Film Festival</title>
		<link>http://www.archersmark.co.uk/advertising/bfi-london-film-festival/</link>
		<comments>http://www.archersmark.co.uk/advertising/bfi-london-film-festival/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 17:47:36 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2768</guid>
		<description><![CDATA[Something major is happening in the city; shaking up our movie theatres and sneaking in the cream of international cinema. We rolled out a red carpet for everyone in this trailer we shot for this year's ever-prestigious BFI London Film Festival. Prepare to paint the town red!]]></description>
			<content:encoded><![CDATA[<p>Something major is happening in the city; shaking up our movie theatres and sneaking in the cream of international cinema. We rolled out a red carpet for everyone in this trailer we shot for this year's ever-prestigious BFI London Film Festival. Prepare to paint the town red!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>HTC &#8211; Detour</title>
		<link>http://www.archersmark.co.uk/advertising/mike-simpson-htc-detour/</link>
		<comments>http://www.archersmark.co.uk/advertising/mike-simpson-htc-detour/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 09:44:37 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2687</guid>
		<description><![CDATA[So you've got the chance to shut down one of Europe's most beautiful cities for a night - what would you do? Judging by HTC's cycling crew, the best option is to rip it up in Warsaw, riding through underground train stations, down stairs and off the sides of buildings in search of the ultimate [...]]]></description>
			<content:encoded><![CDATA[<p>So you've got the chance to shut down one of Europe's most beautiful cities for a night - what would you do? Judging by HTC's cycling crew, the best option is to rip it up in Warsaw, riding through underground train stations, down stairs and off the sides of buildings in search of the ultimate adrenaline hit. Knee pads very much recommended...</p>
]]></content:encoded>
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		<title>Men&#8217;s Health &#8211; From Action Man to Auction Man</title>
		<link>http://www.archersmark.co.uk/advertising/mens-health-from-action-man-to-auction-man/</link>
		<comments>http://www.archersmark.co.uk/advertising/mens-health-from-action-man-to-auction-man/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 17:50:45 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2699</guid>
		<description><![CDATA[What better way to spend a long weekend than hitting the coast with a childhood hero? Men's Health magazine helped us to do exactly that, as we joined Action Man and his gaggle of pals in Brighton for a whole heap of microscopic fashion fun. Who would've thought macho could be so high couture?!]]></description>
			<content:encoded><![CDATA[<p>What better way to spend a long weekend than hitting the coast with a childhood hero? Men's Health magazine helped us to do exactly that, as we joined Action Man and his gaggle of pals in Brighton for a whole heap of microscopic fashion fun. Who would've thought macho could be so high couture?!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nike &#8211; Inside Edge Trailer</title>
		<link>http://www.archersmark.co.uk/advertising/nike-inside-edge-trailer/</link>
		<comments>http://www.archersmark.co.uk/advertising/nike-inside-edge-trailer/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 15:03:30 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2554</guid>
		<description><![CDATA[Their stadia might lie empty, but behind closed doors the top clubs are already working hard to secure next season's successes. Want to get the most out of your pre-season? Get the Inside Edge at http://www.nike.com/nikefootball/inside-edge/home?locale=en_GB]]></description>
			<content:encoded><![CDATA[<p>Their stadia might lie empty, but behind closed doors the top clubs are already working hard to secure next season's successes. Want to get the most out of your pre-season? Get the Inside Edge at <a href="http://www.nike.com/nikefootball/inside-edge/home?locale=en_GB">http://www.nike.com/nikefootball/inside-edge/home?locale=en_GB</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nike &#8211; Inside Edge Man Utd Trailer</title>
		<link>http://www.archersmark.co.uk/advertising/nike-inside-edge-man-utd-fc-trailer/</link>
		<comments>http://www.archersmark.co.uk/advertising/nike-inside-edge-man-utd-fc-trailer/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 15:02:03 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2536</guid>
		<description><![CDATA[Pre-season hurts, but it's where the titles are won and lost. Push hard now and reap the rewards later. These guys should know, they've topped the league a record nineteen times!]]></description>
			<content:encoded><![CDATA[<p>Pre-season hurts, but it's where the titles are won and lost. Push hard now and reap the rewards later. These guys should know, they've topped the league a record nineteen times!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great British Chefs &#8211; App Trailer</title>
		<link>http://www.archersmark.co.uk/advertising/great-british-chefs-iphone-app/</link>
		<comments>http://www.archersmark.co.uk/advertising/great-british-chefs-iphone-app/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 09:55:11 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2529</guid>
		<description><![CDATA[It's not every day a job presents you with an opportunity to sample dishes by some of Britain's best culinary wizards. That's why we leapt at the chance to create this series of films for 'Great British Chefs' - an iPhone app that delivers the recipes and cooking tips from twelve Michelin starred chefs. Tulips [...]]]></description>
			<content:encoded><![CDATA[<p>It's not every day a job presents you with an opportunity to sample dishes by some of Britain's best culinary wizards. That's why we leapt at the chance to create this series of films for 'Great British Chefs' - an iPhone app that delivers the recipes and cooking tips from twelve Michelin starred chefs. Tulips are yummy. Fact. <a href="http://www.greatbritishchefs.com/">http://www.greatbritishchefs.com/</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BNP Paribas &#8211; wearetennis.com</title>
		<link>http://www.archersmark.co.uk/advertising/bnp-paribas-wearetennis-com/</link>
		<comments>http://www.archersmark.co.uk/advertising/bnp-paribas-wearetennis-com/#comments</comments>
		<pubDate>Tue, 10 May 2011 18:51:18 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2312</guid>
		<description><![CDATA[Seven seconds isn't long to tell an epic story - but these four TV idents for BNP Paribas each has a gripping and unexpected tale to tell. Shot on Phantom over two sweltering hot days on the south coast, the films are currently airing worldwide as part of BNPP's sponsorship of the international tennis circuit.]]></description>
			<content:encoded><![CDATA[<p>Seven seconds isn't long to tell an epic story - but these four TV idents for BNP Paribas each has a gripping and unexpected tale to tell.</p>
<p>Shot on Phantom over two sweltering hot days on the south coast, the films are currently airing worldwide as part of BNPP's sponsorship of the international tennis circuit.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HTC &#8211; Detour &#8211; Mike Simpson</title>
		<link>http://www.archersmark.co.uk/advertising/htc-detour-thrills-and-spills/</link>
		<comments>http://www.archersmark.co.uk/advertising/htc-detour-thrills-and-spills/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 15:29:03 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2532</guid>
		<description><![CDATA[So you've got the chance to shut down one of Europe's most beautiful cities for a night - what would you do? Judging by HTC's cycling crew, the best option is to rip it up in Warsaw, riding through underground train stations, down stairs and off the sides of buildings in search of the ultimate [...]]]></description>
			<content:encoded><![CDATA[<p>So you've got the chance to shut down one of Europe's most beautiful cities for a night - what would you do? Judging by HTC's cycling crew, the best option is to rip it up in Warsaw, riding through underground train stations, down stairs and off the sides of buildings in search of the ultimate adrenaline hit. Knee pads very much recommended...</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nike &#8211; The Chance Global Finals</title>
		<link>http://www.archersmark.co.uk/advertising/nike-the-chance-global-finals/</link>
		<comments>http://www.archersmark.co.uk/advertising/nike-the-chance-global-finals/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 13:15:28 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2073</guid>
		<description><![CDATA[Eight months of blood, sweat and tears have all been leading up to this moment: 100 finalists from 40 countries, battlling it out for a full -time contract with the Nike Academy next season. The tackles flew, and the tears flowed as fast as the football in this epic showdown between some of the world's [...]]]></description>
			<content:encoded><![CDATA[<p>Eight months of blood, sweat and tears have all been leading up to this moment: 100 finalists from 40 countries, battlling it out for a full -time contract with the Nike Academy next season. The tackles flew, and the tears flowed as fast as the football in this epic showdown between some of the world's brightest young footballing talents.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>LWLies &#8211; A Magazine is Born</title>
		<link>http://www.archersmark.co.uk/advertising/lwlies-a-magazine-is-born/</link>
		<comments>http://www.archersmark.co.uk/advertising/lwlies-a-magazine-is-born/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 13:10:15 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2055</guid>
		<description><![CDATA[Ever wondered what it takes to produce a thing of beauty like the Black Swan issue of Little White Lies? Well, spare 90 seconds to watch the video above and you'll find out. From what we can gather, it involves many cups of tea, several technological meltdowns, and a whole lot of TLC before the [...]]]></description>
			<content:encoded><![CDATA[<p>Ever wondered what it takes to produce a thing of beauty like the <em>Black Swan</em> issue of Little White Lies? Well, spare 90 seconds to watch the video above and you'll find out. From what we can gather, it involves many cups of tea, several technological meltdowns, and a whole lot of TLC before the team get to enjoy that oh-so-satisfying smell of fresh-ink-on-lovely paper.</p>
<p>Scored with Clint Mansell's theme from Darren Aronofsky's film (with kind permission from Twentieth Century Fox), this is what got <a title="Creative Review - A Magazine is Born" href="http://www.creativereview.co.uk/cr-blog/2011/january/making-of-little-white-lies-black-swan" target="_blank">Creative Review</a> all hot under the collar a couple of weeks ago.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nokia &#8211; Behind the E7</title>
		<link>http://www.archersmark.co.uk/advertising/nokia-behind-the-e7/</link>
		<comments>http://www.archersmark.co.uk/advertising/nokia-behind-the-e7/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 13:08:50 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2057</guid>
		<description><![CDATA[Comparing a mobile phone to a fruit might seem a bit leftfield, but it all seems to make sense listening to Nokia designer Shunjiro Eguchi.]]></description>
			<content:encoded><![CDATA[<p>Comparing a mobile phone to a fruit might seem a bit leftfield, but it all seems to make sense listening to Nokia designer Shunjiro Eguchi.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nike &#8211; The Chance UK4</title>
		<link>http://www.archersmark.co.uk/advertising/nike-the-chance-uk4/</link>
		<comments>http://www.archersmark.co.uk/advertising/nike-the-chance-uk4/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 13:07:02 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2076</guid>
		<description><![CDATA[With the global finals of The Chance looming, UK finalist Peter Wedgeworth had an exclusive one-on-one session with Ashley Cole to prepare him for his most gruelling test yet. See how his masterclass with one of the world's finest left-backs went, before he went toe-to-toe with other young hopefuls from around the world at the [...]]]></description>
			<content:encoded><![CDATA[<p>With the global finals of The Chance looming, UK finalist Peter Wedgeworth had an exclusive one-on-one session with Ashley Cole to prepare him for his most gruelling test yet. See how his masterclass with one of the world's finest left-backs went, before he went toe-to-toe with other young hopefuls from around the world at the main event.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.archersmark.co.uk/advertising/nike-the-chance-uk4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>VW/LWLies &#8211; Javier Bardem</title>
		<link>http://www.archersmark.co.uk/advertising/vwlwlies-javier-bardem/</link>
		<comments>http://www.archersmark.co.uk/advertising/vwlwlies-javier-bardem/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 13:06:25 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=2048</guid>
		<description><![CDATA[When indie film mag Little White Lies hooked up with VW, we got the chance to shoot the breeze (and some lovely bokeh) with Javier Bardem, fresh off the set of Alejandro González Iñárritu's Biutiful. Hear more from Javier on VW's See Film Differently website.]]></description>
			<content:encoded><![CDATA[<p>When indie film mag Little White Lies hooked up with VW, we got the chance to shoot the breeze (and some lovely bokeh) with Javier Bardem, fresh off the set of Alejandro González Iñárritu's <em>Biutiful</em>.</p>
<p>Hear more from Javier on VW's <a title="VW - See Film Differently" href="http://www.seefilmdifferently.com/article/sfd8c4ea50a" target="_blank">See Film Differently</a> website.</p>
]]></content:encoded>
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		<title>Protest Boardwear &#8211; Protest: Summer</title>
		<link>http://www.archersmark.co.uk/advertising/protest-summer/</link>
		<comments>http://www.archersmark.co.uk/advertising/protest-summer/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:32:29 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aymeric]]></category>
		<category><![CDATA[boardwear]]></category>
		<category><![CDATA[film archive]]></category>
		<category><![CDATA[Protest]]></category>
		<category><![CDATA[snowboard]]></category>
		<category><![CDATA[Tonin]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=1472</guid>
		<description><![CDATA[Summer sucks. Well, if you're a snowboarder it does. Snow melts, ice turns to glass, and you're constantly at the mercy of some pretty fickle elements. But you know what? It's a heck of a lot better than sitting on your behind waiting for the new season to begin. That's why Protest Boardwear's Aymeric Tonin's [...]]]></description>
			<content:encoded><![CDATA[<p>Summer sucks. Well, if you're a snowboarder it does. Snow melts, ice turns to glass, and you're constantly at the mercy of some pretty fickle elements.</p>
<p>But you know what? It's a heck of a lot better than sitting on your behind waiting for the new season to begin. That's why Protest Boardwear's Aymeric Tonin's sees Summer riding as a discipline in itself. Throw in an opportunity for a spot of skateboarding and a round of golf, and suddenly the off-season starts to look like the new Winter...</p>
]]></content:encoded>
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		<item>
		<title>Nike Academy vs Watford</title>
		<link>http://www.archersmark.co.uk/advertising/nike-academy-vs-watford/</link>
		<comments>http://www.archersmark.co.uk/advertising/nike-academy-vs-watford/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 15:39:39 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[academy]]></category>
		<category><![CDATA[Nike Football]]></category>
		<category><![CDATA[season two]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=1691</guid>
		<description><![CDATA[After defeat at Wycombe, the Academy boys all had a point to prove against Watford, but none more so than Kieron Forbes and Andy Yiadom who were both returning to their old club. The greasy surface made for a quick passing game and the lads dug deep to twice come back from behind and clinch [...]]]></description>
			<content:encoded><![CDATA[<p>After defeat at Wycombe, the Academy boys all had a point to prove against Watford, but none more so than Kieron Forbes and Andy Yiadom who were both returning to their old club. The greasy surface made for a quick passing game and the lads dug deep to twice come back from behind and clinch victory. Cover your eyes, there are a few hefty tackles in this one!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protest:Excuses</title>
		<link>http://www.archersmark.co.uk/advertising/protestexcuses/</link>
		<comments>http://www.archersmark.co.uk/advertising/protestexcuses/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 17:28:21 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aymeric]]></category>
		<category><![CDATA[boardwear]]></category>
		<category><![CDATA[excuses]]></category>
		<category><![CDATA[film archive]]></category>
		<category><![CDATA[Protest]]></category>
		<category><![CDATA[snowboard]]></category>
		<category><![CDATA[Tonin]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=1475</guid>
		<description><![CDATA[You know those voices in your head? The ones that tell you that you're better off huddling up in the warm with a cuppa  than venturing out onto the mountain and seeing just how good a snowboarder you can be? Well, as the first instalment in our Protest Boardwear campaign proves, those voices are all [...]]]></description>
			<content:encoded><![CDATA[<p>You know those voices in your head? The ones that tell you that you're better off huddling up in the warm with a cuppa  than venturing out onto the mountain and seeing just how good a snowboarder you can be?</p>
<p>Well, as the first instalment in our <a title="Protest Boardwear" href="http://www.archersmark.co.uk/music-promos/katy-b-katy-on-a-mission/" target="_blank">Protest Boardwear</a> campaign proves, those voices are all wrong. Press play to take a journey through the darkest recesses of the weak-hearted snowboarder's mind - and take a stand against the excuses that stop you from hitting the slopes.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Nike &#8211; Code Red (Directors&#8217; Cut)</title>
		<link>http://www.archersmark.co.uk/advertising/code-red-man-united-pre-season/</link>
		<comments>http://www.archersmark.co.uk/advertising/code-red-man-united-pre-season/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 19:21:39 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Code Red]]></category>
		<category><![CDATA[film archive]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike Football]]></category>
		<category><![CDATA[Rio Ferdinand]]></category>
		<category><![CDATA[Wayne Rooney]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=1259</guid>
		<description><![CDATA[‘Pre-season. It’s not glamorous. It’s not pretty. It’s just graft.’ Commissioned to coincide with the launch of Manchester United’s new replica and training kits, Nike wanted a film that would communicate the true blood, sweat and tears that go into pre-season training at an elite professional club. Sneaking into the team’s Carrington training facility at [...]]]></description>
			<content:encoded><![CDATA[<h3><em>‘Pre-season. It’s not glamorous. It’s not pretty. It’s just graft.’</em></h3>
<p>Commissioned to coincide with the launch of Manchester United’s new replica and training kits, Nike wanted a film that would communicate the true blood, sweat and tears that go into pre-season training at an elite professional club.</p>
<p>Sneaking into the team’s Carrington training facility at 3am to watch the sun rise was our first challenge, but putting Sir Alex’s prize assets through their paces without getting caught by the gaffer was another problem altogether. Fortunately, Rooney, Rio and friends turned in performances that would shame some Hollywood stars and early reviews point towards Oscar nominations for Darren Fletcher and Three-Lungs Park.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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