Johnnie Walker – ‘Walk the Walk’ Teaser

Steve — Sun, 18 Jul 2010 11:32:52 +0000

When is a whisky tasting not a whisky tasting? When you need to convey the distinctive character of five different blends using only the medium of film. That was the challenge AKQA Amsterdam set when they asked us to create a series of films that would bring the Johnnie Walker experience right into its consumers’ homes.

Check out the teaser above to see how we combined macro photography, abstract sound design, and an evocative script (guided by JW’s own master distillers) to capture a range of tastes, textures and aromas - all in a wee box on the interweb.

For the full ‘Walk the Walk’ experience, follow the link.

Archer's Mark » Johnnie Walker

Johnnie Walker – ‘Walk the Walk’ Teaser