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	<title>Archer&#039;s Mark &#187; Mauro</title>
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	<description>Independent film production</description>
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		<title>Footlocker &#8211; Be the Revolution of You &#8211; Davide Santon</title>
		<link>http://www.archersmark.co.uk/uncategorised/footlocker-be-the-revolution-of-you-davide-santon/</link>
		<comments>http://www.archersmark.co.uk/uncategorised/footlocker-be-the-revolution-of-you-davide-santon/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 18:45:10 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Uncategorised]]></category>
		<category><![CDATA[Air Max 90]]></category>
		<category><![CDATA[Davide]]></category>
		<category><![CDATA[film archive]]></category>
		<category><![CDATA[Foot Locker]]></category>
		<category><![CDATA[Gatti]]></category>
		<category><![CDATA[Mauro]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Santon]]></category>
		<category><![CDATA[sportswear]]></category>

		<guid isPermaLink="false">http://www.archersmark.co.uk/?p=688</guid>
		<description><![CDATA[It's typical: you wait 19 years for a classic trainer to come back around, and then four different remixes come along all at once... The Italian leg of Foot Locker's Be the Revolution of You tour featured Inter Milan's youngest superstar, Davide Santon, and Mauro Gatti - the madcap Milanese artist charged with reinventing the [...]]]></description>
			<content:encoded><![CDATA[<p>It's typical: you wait 19 years for a classic trainer to come back around, and then four different remixes come along all at once...</p>
<p>The Italian leg of Foot Locker's <a title="Foot Locker archive" href="http://www.archersmark.co.uk/tag/foot-locker/" target="_self">Be the Revolution of You</a> tour featured Inter Milan's youngest superstar, Davide Santon, and <a title="www.maurogatti.com" href="http://www.maurogatti.com/" target="_blank">Mauro Gatti</a> - the madcap Milanese artist charged with reinventing the player's striking image.</p>
<p>Featuring music from Italian electro outfit <a title="Useless Wooden Toys' MySpace page" href="http://www.myspace.com/woodenspace" target="_blank">Useless Wooden Toys</a>, and graphics based on Gatti's artwork, it was more fun shooting this high-energy commercial doco than it was shovelling pizza down our faces between takes - and that's saying something.</p>
<p>Click <a title="Foot Locker archive" href="http://www.archersmark.co.uk/tag/foot-locker/" target="_self">here</a> to see the other Foot Locker films, featuring Chelsea's Jon Obi Mikel, Barcelona's Sergio Busquets, and Olympique de Marseille's Hatem Ben Arfa.</p>
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