Archer's Mark » sportswear

Footlocker – Be the Revolution of You – Jon Obi Mikel

Steve — Tue, 29 Jun 2010 18:53:52 +0000

Foot Locker's Be the Revolution of You tour celebrated the re-release of the original Air Max 90 by matching up four football stars with local artists who were given the license to funk up, experiment with and generally reinvent their image.

This London instalment sees Chelsea's Jon Obi Mikel get a psychedelic remix from artist Steve Wilson, accompanied by beats from the legendary Nextmen.

Click here to see the other Foot Locker films, featuring Barcelona's Sergio Busquets, Olympique de Marseille's Hatem Ben Arfa, and Inter Milan's Davide Santon.

Nike Sportswear – Bleed Your Colours – France

Steve — Mon, 24 May 2010 17:42:47 +0000

Four countries, a handful of tier-one athletes and the most famous photographer in the world. Our brief? To translate the energy and iconic style of a Rankin shoot into a series of punchy portrait films featuring Nike athletes and influencers.
Combining premium steadicam footage, nifty motion-tracked graphics and some stop-motion stills of our own, we whipped up a series of poppy content pieces for Nike Sportswear’s Summer campaign.

In this piece, France's Patrice Evra describes the feeling of representing his country in a major tournament.
See the other films here.

Nike True City – Madrid

Steve — Mon, 24 May 2010 12:32:02 +0000

When Nike's True City app. was released in 2009, its revolutionary way of linking people and places turned heads all over the blogosphere. And with an army of users growing all over the globe, we were asked to tell the story of the app. - of the people and places that bring its users' True City to life when they log on.

Now watch the film, download the app, and then go ahead and tap your feet to the nut-bustingly great track that SixNationState provided for the final cut.

Nike Sportswear – Lunar Racer

Steve — Mon, 24 May 2010 10:03:38 +0000

We gave the traditional Manchester drizzle a helping hand by hiring a rain machine and a Phantom to shoot this online commercial for Nike Sportswear. Not that it needed much assistance.

Several hundred litres of rain later (only half of it man-made), our water tank was dry and our model had gone through every towel in Salford - but we think it was worth it. Trainers never looked so good. Or so wet.

To see more from the same shoot, click here.

Nike Sportswear – Bleed Your Colours – England

Steve — Mon, 24 May 2010 08:44:18 +0000

In this piece, England's Joe Cole talks about his aspirations for the summer.
See the other films here.

Nike Sportswear & Rankin – Bleed Your Colours – Women’s

Steve — Tue, 27 Apr 2010 22:05:10 +0000

See the other films here.

Nike Sportswear & Rankin – Bleed Your Colours – Men’s

Steve — Fri, 26 Mar 2010 13:39:05 +0000

See the other films here.

Footlocker – Be the Revolution of You – Sergio Busquets

Steve — Mon, 30 Nov 2009 20:23:17 +0000

The final stop on Foot Locker's Be the Revolution of You tour was the Barcelona of rising Spanish star Sergio Busquets and creative whirlwind Max-o-matic.

Max's cheeky and inventive composition threw together the influences that have fuelled Busquets' meteoric rise to the top of world football, along with a dollop of Miss X's infectious beats, and a cherry-coloured Air Max 90 to go on top.

Click here to see the other Foot Locker films, featuring Chelsea's Jon Obi Mikel, Olympique de Marseille's Hatem Ben Arfa, and Inter Milan's Davide Santon.

Footlocker – Be the Revolution of You – Davide Santon

Steve — Fri, 27 Nov 2009 18:45:10 +0000

It's typical: you wait 19 years for a classic trainer to come back around, and then four different remixes come along all at once...

The Italian leg of Foot Locker's Be the Revolution of You tour featured Inter Milan's youngest superstar, Davide Santon, and Mauro Gatti - the madcap Milanese artist charged with reinventing the player's striking image.

Featuring music from Italian electro outfit Useless Wooden Toys, and graphics based on Gatti's artwork, it was more fun shooting this high-energy commercial doco than it was shovelling pizza down our faces between takes - and that's saying something.

Click here to see the other Foot Locker films, featuring Chelsea's Jon Obi Mikel, Barcelona's Sergio Busquets, and Olympique de Marseille's Hatem Ben Arfa.

Footlocker – Be the Revolution of You – Hatem Ben Arfa

Steve — Fri, 27 Nov 2009 01:00:00 +0000

In the words of local artist Cros2, 'Marseille is a city that rocks'. Watch him as he rocks about town in search of inspiration for his portrait of Olympique de Marseille legend Hatem Ben Arfa and you'll see what he means.

Battered colonial architecture and vibrant tags litter the landscape, accompanied by the electro-guitarry-not-sure-what-the-heck it is-but-it's-cool sounds of Marseille band NASSER.

Click here to see the other Foot Locker films, featuring Chelsea's Jon Obi Mikel, Barcelona's Sergio Busquets, and Inter Milan's Davide Santon.

Nike Sportswear – Firefly Jacket (Yellow)

admin — Sun, 24 May 2009 15:45:53 +0000

Running. Jumping. Landing. It may sound pretty mundane, but film it on a Phantom and slow the action to a thousand frames per second and the result is some seriously stunning urban ballet.

To see more from the same shoot, click here.

Nike Sportswear – Firefly Jacket (Silver)

admin — Sat, 23 May 2009 12:37:18 +0000

Never mind beaches and suntan lotion - fashion shoots are always more fun when you hire a rain machine and shoot at a thousand frames per second. Here's the evidence from a recent Nike Sportswear shoot, filmed on a Phantom down in sunny Salford Quays.

To see more from the same shoot, click here.

Nike Sportswear – Lydia Durkin

admin — Sat, 21 Mar 2009 12:00:33 +0000

Graphic designer and British kickboxing champion Lydia Durkin knows better than most what it takes to succeed when the chips are down.

After a potentially career-ending ankle injury left her laid up in hospital and staring retirement in the face, she finally realised just how far she could go in her chosen sport.

One black belt and two British championship medals later, it looks like Lydia is only just getting started.